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Yahoo!
Content Engagement
Brendan was presented by Yahoo with a challenge to increasing content engagement, generating more traffic and higher brand engagement
- Optimized content marketing strategy, which was developed using extensive A/B testing, data mining and social algorithms to locate the highest-performing demographic & psychographic profiles
- Drastically higher engagement & traffic at a significantly lower cost
- It would have cost Yahoo $6,479,548 to reach the same amount of traffic that we generated during the Q1’16 test for under $20k