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Yahoo!

Content Engagement

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Brendan was presented by Yahoo with a challenge to increasing content engagement, generating more traffic and higher brand engagement

  • Optimized content marketing strategy, which was developed using extensive A/B testing, data mining and social algorithms to locate the highest-performing demographic & psychographic profiles
  • Drastically higher engagement & traffic at a significantly lower cost
  • It would have cost Yahoo $6,479,548 to reach the same amount of traffic that we generated during the Q1’16 test for under $20k

Explore our work with Yahoo! further. Apply to work with us